eCommerce Startup Studio


I’m always looking for ways to grow as a leader. One of the most effective methods is to learn from your peers, sharing both the successes and the mistakes along the way.

My situation

What are the best reasons for joining a Business Community?


Being busy


Start with some Quick Wins

  1. Onboard your offline customers with tape and paper
  2. Build your own social media army
  3. Onboard your offline clients to your webshop
  4. Video-chat and professional advice Live stream selling

How to drive customers from offline to online?

  1. Use client data that you already have. Use Open Loyalty to segment clients and understand their habits. There are no integrations and it is very fast and safe. The whole thing is powered by cloud.
  2. Talk to clients… actively and immediately. Your clients don’t know what’s going on with your brand. They may…


eCommerce answers the Call


Key Learnings

Going mobile for higher CR

The future lies in AI


Retailers are encountering the “mobile gap”. Even though mobile traffic and time spent on mobile are much higher than on the desktop, the conversion rate on the desktop is still higher.

The Mobile Gap


The US is no longer the center of the eCommere Universe


User acquisition process


eCommerce Trends 2018
  1. 3D printing
  2. Alexa and other voice interfaces
  3. Algorithmic Driven Supply & Demand
  4. Augmented Reality (AR)
  5. Automated Pricing Optimization
  6. Automated Promotion Management
  7. Beacon Technology
  8. Big Data
  9. Business Intelligence
  10. Chatbots (Conversational Commerce)
  11. Cloud Hosting
  12. Content Marketing
  13. CRM
  14. Cross Border Commerce
  15. Cross Border Commerce
  16. Cryptocurrencies (Bitcoin / Ethereum)
  17. Referral Programs.
  18. Customized Products
  19. Data-driven Loyalty
  20. Data-Driven UX
  21. Design Systems
  22. Digital Content
  23. Drones
  24. Drop Shipping

Tom Karwatka

CoFounder of @CTTornado eCommerce Startup Studio

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