How to drive customers from offline to online? Fast.

We’ve created a simple guide full of ideas that work in any domain and can be implemented within days.

Start with some Quick Wins

1. Onboard your offline customers with tape and paper
2. Build your own social media army
3. Onboard your offline clients to your webshop
4. Video-chat and professional advice Live stream selling

How to drive customers from offline to online?

1. Use client data that you already have. Use Open Loyalty to segment clients and understand their habits. There are no integrations and it is very fast and safe. The whole thing is powered by cloud.
2. Talk to clients… actively and immediately. Your clients don’t know what’s going on with your brand. They may not even know that they can still get online orders delivered in a safe way. Talk to them. Now!
3. Use personalized incentives in communication. Once you understood your clients, send them incentives to buy online, based on what they have previously purchased. Offer them vouchers, discounts and access to future collections. See how your customers react to incentives and take it from there.

How to drive your customers online

Your offline sales have dropped off and you don’t know how to increase online sales? You have to act fast but be safe at the same time? Here is how to drive customers online without a single integration, in five easy steps!

Customer journey

How does your customer convert to your online store?

Offline customer journey

The customer gets a message via sms, e-mail or push notification with information how online and offline stores operate. Include personalized discounts and vouchers.

Actively incentivize customers to go from offline to online.

Customer registers at your store, you offer shopping without registration. Offer safe pick-up or free delivery.

Database monetization

How to monetize your customers’ data

Move your business online in 7 Days

What you will need:

1. A couple of employees to enter product data. Depending on your range, this can take from one to seven days.
2. One or two employees to process the orders.
3. Your offline staff can fulfill these roles, as well as becoming your contact and advice center for clients.
4. You can use your existing loyalty program or customer database to try to onboard offline clients to your new shop.

Make sure your e-store can handle the traffic

All quick wins implemented? Make sure your e-store will handle the converted offline customers properly at high speed.

1. Make sure you’re using the proper Content Delivery Network.
2. Enable auto-scaler if you are on AWS/Azure/GC.
3. Enable all the caching mechanisms your platform has.
4. Consult your SI/Divante for further advice (especially regarding Magento, Shopware or Vue Storefront).

Local shops and one-day delivery

Staff who are capable of delivering (owning a car, etc.) might be interested but it can be challenging logistically.

The other option is to leverage ‘from-store delivery’ (especially when your e-shop supported this feature before). Let them just send packages instead of supporting the clients.

If you need to sell the local-shop inventory, think of launching a quick online outlet store. Chinese companies have converted shop assistants to delivery drivers — a key value add to customers during the lockdown.

Check what others are doing

1. What eCommerce Managers and Directors should know in the time of Coronavirus
2. Supermarkets, eCommerce, and the coronavirus. Tips for adaptation and delivery.
3. For the music business. Tips for off-setting losses due to coronavirus
4. The pharmacy sector and coronavirus: Tips for now and the future
5. Fashion retailers and coronavirus: Tips for offsetting the loss of in-store trading
6. Our AI-powered assistant for call centers. How it started.
7. PIMSTAR: Improving B2B eCommerce with a PIM-integrated AR module

‘How-to’ guide that

We wanted to create a general ‘How-to’ guide that would provide the essential steps to going online and give simple tips and easy-to-follow advice for businesses in any industry.

No matter what you do, if you have a traditional business model, we describe the steps you need to take in order to go fully online in a matter of days. And don’t worry if you’ve always done things offline: some are so simple that they involve just paper and scotch tape! And we’re here to support you with the rest.

VIEW THE GUIDE: SUPPORTING RETAIL SALES AMID THE COVID-19 OUTBREAK

If you are inspired by any of the ideas or want to talk to us about how eCommerce and software technology might make a quick difference to your business, contact us.