Web Summit Business Survival Guide

Web Summit Main Stage

Our numbers one month after the Conference

– 40+ business meetings (meetings with the biggest potential clients we can aim for; 15+ global brands)

Prepare — 3 weeks before

I started my preparation 3 weeks before the event. I was searching for attendees, speakers and partners that are in my specific target group — using Linkedin, Twitter and of course the Conf App (but the conf app was released quite late so it’s good to start independently). First I sent quite a general message and when someone responded I went very specific and to the point.

Be specific during cold approach

Screen of the general message

Know your Goal

My goal was a business one. I aimed for one concrete meeting with global brand per day. That was my minimum plan. Every day this was something I was focused on and I didn’t think about other things before I succeeded at this.

Product is very helpful

If you have your own product you can ask for feedback and you will not sound like a sales guy. We publish two products (OpenLoyalty.io, VueStorefront.io) and this helps me a lot. I think that if you don’t have a product you can still ask for a feedback on your offer or idea. But remember — be specific. The product or service or idea should be as relevant as possible to the profile of the person you are reaching out to.

Create opportunities — be Open (I’m introvert too but I try hard :) )

I met some interesting people (a writer, an activist, but also potential business partners) while I was eating and drinking. Just smile and say ‘hello’. I never hear anyone grumble when doing so and this is very natural opportunity to just ask how this is going for you, what you are doing, what your company is, etc. Never eat alone at WS :)

For Meetings pick a spot easy to find

Me at the meeting spot ;)

Offer help

Whenever you are taking an Uber or MyTaxi, offer help. I had a great conversation while giving someone a lift to his metro line. Lisbon is quite a crowded place so the city is on your side here :)

You can see presentations later (or never)

I pre-scheduled presentations but watching speeches were the lowest priority for me. You can always see them later on YouTube. I watched some presentations on the Opening Night and then one more during the whole 3 days. When I had some time I was looking for potential partners at stands but It was only once an hour or so.

Tweet (or snap or whatever)

If you are watching presentations it’s a really good idea to take notes just by tweeting. You can by chance produce quite popular tweets like one of mine below. Thanks to that tweet I got 40+ new followers :)

Stephen Hawking tweet that went popular @tomik99

Re-connect

At Web Summit there were about 300+ Polish people. So this was also a good idea to re-connect. I’m not counting this as business meetings but it’s still a good and effective opportunity to stay in touch. I would advise meeting with friends but done so that you can meet someone new. Poles organized Polish Drinks and we met altogether so that was a great opportunity to meet new people or high-five with internet-only friends :)

Speak if you can

Speaker Identification

An App is The App

Register early, familiarize yourself with the app. This will be your command center. Organizers just force everyone to use the app. This is so brilliant! So you can approach literally every Web Summit guest through the App. Would you like to pitch Al Gore? Feel free, you have your chance here :)

Have fun!

Lisbon is the nicest place in the Europe. You should add 2–3 days to your schedule for: Porto/Wine tasting, Fado concert, Lisboa sight-seeing, Sintra trip. Many people go with a spouse and just spend 2–3 days having fun and celebrating a successful Event!

Evening Fun at Web Summit
How we redefine Loyalty Solutions using Open Source Approach

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